Spicing up a software startup brand.
The brief was pretty simple (the best kind!). they liked the name "Sauce" as in "Source Code" and "Outsource Work" and they wanted to symbolise their ability to generate and develop ideas.
Our work with their brand really helped to add a little flavour to the company image. By throwing the curly brackets into the pot we helped to provide a solid callback to their programming core, providing context for the brand and helping to explain what the company does.
By far, our favourite part of the brand is the symbol itself. The combination of the lightbulb with a sauce bottle helps to generate the feeling of bountiful ideas, whilst being undeniably Sauce's brand. Spicing up the brand with this powerful and memorable symbol really helped them to stand out in a crowded market.